When runners upload their activity to Strava from a fitness watch, a small portion of the distance is often cut off. A much-debated and frustrating phenomenon known as the Strava Tax.
On is paying back all those stolen meters with exclusive rewards, launching during a marathon sponsored by a competitor. Making up for the theft of a lifetime.
Status: Presented · Timing TBC · Ogilvy Global Creative Council Selection
Unfortunately, not everyone has the same chance in the tournament. But people do everything they can to get a little extra luck, like wearing their lucky underwear, crossing fingers, or lighting candles.
To support fans with equal opportunities, Lidl offered them the chance to digitally meet Luck Advisors.
Before and during the matches, the Luck Advisors came to life, reacting to what happened in each game and offering advice on rituals for superstitious fans.
A campaign of 50 assets, including 30 short films.
A whole team of mystical experts, with their own personalities and quirks, stationed in Lidl’s back office.
euro 2024 luck advisors
Because, there’s no gold without a bit of luck.
The most original track
As AI-generated music tops charts around the world, originality is under threat. And Stimorol, an original since 1956 with deep roots in music, couldn’t just stand by and watch.
So we had international DJ and producer Animal Trainer chew a piece of Stimorol gum, extracted his DNA from it, and turned it into a truly original piece of music that’s literally him.
Status: In production · Launching EOY 2026
THE FIEN UMARELLS
As construction sites appear, there’s a familiar scene that happens just outside the fences: retired men standing with their hands behind their backs, observing the work. This phenomenon even has a name: “UMARELL.”
FIEN embraced this cultural phenomenon to demonstrate its commitment to craftsmanship. In the campaign, real German “umarells” stand behind the construction fence, inspecting the site like a panel of unofficial experts.
The international symbol for philadelphia
We're turning the symbol of "maybe I'll have one more sandwich" into the international symbol of Philadelphia. Because deep down we know...
Status: Approved · Pending production